Why Product Packaging is Important?
- Product Packaging Breeds Brand Awareness
- Product Packaging Differentiates Your Product
- Product Packaging Communicates a Message
Considering consumers base up to one-third of their buying decision based on the packaging, it stands to reason that the time and thought put into designing product packaging plays a major role in consumers’ buying decisions. But why is this the case?
Product Packaging Breeds Brand Awareness
What is one characteristic of iconic retail packaging? If you think about the first brands that come to your mind, the odds are they are within the top 10 brands recognized by most consumers. The combination of brand awareness, logos, and packaging are key components of sales. The swoosh is synonymous with Nike, the apple symbol on a clean, white box with Apple, the hourglass bottle with Coca-Cola, and the bucket with KFC chicken. When done well, the proper product packaging becomes part of your overall brand, is immediately recognizable, is appealing, and stands out from the rest.
Product Packaging Differentiates Your Product
Pringles is the only cylindrical can with a round, fitted, plastic lid in an entire aisle of chip bags. While most brands try to differentiate themselves from one another with colors and flavors, Pringles changed the entire shape, look, and feel of the packaging, immediately distinguishing itself from everyone else. In the alcoholic beverage industry, Hpnotiq did this with the blue color of the beverage, and Cannon Blast did so by shaping the bottle into a cannonball. The packaging should not only grab the consumer’s attention in a way that is attractive, but also syncs with your brand and message and contain a quality product.
Product Packaging Communicates a Message
How do product packaging, brand, and messaging interact? Looking at the Cannon Blast package example, the round shape of the bottle is not only different from the typical 750ml size rum bottle, but its cannonball design symbolizes its name, which makes the brand extra memorable. Apple’s iPhone package is in a sleek, clean, white box, which signifies the dynamic yet simple design of the phone itself. Colors also impact buyers in both positive and negative ways, so intention and attention must be given to every design element of retail packaging.
The Finished Product
A quality product, smart brand messaging, and the correct retail packaging should produce the return on investment you desire. It also positions you well in the marketplace. Custom printed boxes are our business. From design to print, we can partner with you to deliver the custom packaging you need at a reasonable cost. Find out more about our packaging services.
