Welcome to Manhattan Printing Blog

Understanding Color Theory

Creating captivating printed materials isn’t just about choosing the right words and images; it’s also about understanding the profound impact colors have on our perception and emotions. In this blog post, we dive deep into the magic behind color printing, exploring the foundations of color theory, the psychology of colors, and their pivotal role in…

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Printing Techniques Explained

Printing Techniques Explained: Offset, Digital, Screen, and Letterpress Understanding the diverse range of printing techniques is essential for anyone looking to produce high-quality printed materials. Whether you’re a business owner, a designer, or a print enthusiast, knowing the difference between offset, digital, screen, and letterpress printing can help you make the best decision for your…

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Eco-Friendly Printing

In an era where environmental consciousness is not just a trend but a necessity, the printing industry is undergoing a green revolution. Eco-friendly printing practices are not only benefiting our planet but also carving a path for sustainable business models. Here’s how the industry is turning over a new leaf and why consumers should be…

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The Evolution of Printing

Printing, often dubbed the “art of reproducing text and images”, has traveled a vast distance from its rudimentary beginnings to the sophisticated techniques of today. This evolution has not just reshaped industries but has also profoundly impacted society, communications, and knowledge dissemination. Let’s journey through this transformative timeline: 1. Ancient Civilizations and Their Marks Before…

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How Packaging Helps Your Product

Why Product Packaging is Important? Product Packaging Breeds Brand Awareness Product Packaging Differentiates Your Product Product Packaging Communicates a Message Considering consumers base up to one-third of their buying decision based on the packaging, it stands to reason that the time and thought put into designing product packaging plays a major role in consumers’ buying…

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Neighborhood Marketing

Neighborhood Marketing Your best and most frequent customers probably live within just a few minutes from your business and 30 percent of them don’t even know you exist! With shoppers increasingly turning to e-commerce for product information and everyday needs it’s possible that a business across the country is selling the same products or services…

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Sales Presentations

Design matters—especially when giving a presentation. The days of an unskilled salesperson self-producing a sloppy slide deck and showing it on a projector in a conference room have given way to slick, professionally designed and digitally-printed handouts being distributed at important meetings to accompany a slick visual presentation delivered in advance via email. The internet…

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