If a potential customer asks for “more information” about one of your products or services, they really do want more information—typically in the form of details, specifications, prices and a background on your company, packaged in a readable and good-looking brochure. Unfortunately, most brochures are big on design and short on content, leaving potential customers…
When a Manhattan doctor looking to grow his business realized that over 50 percent of his patients lived over five miles from his office, he turned to direct mail instead of online marketing to reach potential patients in his own neighborhood. And it worked—for what turned out to be less than half the cost and…
Your best and most frequent customers probably live within just a few minutes from your business and 30 percent of them don’t even know you exist! With shoppers increasingly turning to e-commerce for product information and everyday needs it’s possible that a business across the country is selling the same products or services as you…
Design matters—especially when giving a presentation. The days of an unskilled salesperson self-producing a sloppy slide deck and showing it on a projector in a conference room have given way to slick, professionally designed and digitally-printed handouts being distributed at important meetings to accompany a slick visual presentation delivered in advance via email. The internet…