Determine
Your Target
Audience
Buy or Rent a List

• Geographic Segmentation
• Demographic Segmentation
• Firmographic Segmentation
• Psychographic Segmentation
• Sales Stage Segmentation

Saturation Example
Criteria: Your ZIP Code
Number of Addresses: 5,000
Cost per Address: $0.07
Total List Cost: $350

Targeted Example
Criteria: Your ZIP Code, Women, Ages 30-35,
Fishing Enthusiasts, Writing Enthusiasts
Number of Addresses: 50
Cost per Address: $4.99
Total List Cost: $249.50

The best data delivers the best marketing results.
If you want your direct marketing strategy to drive
more business, then quality data is your answer.

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